June 2022 Social Media Update/Press Release

For most people, this is highly TLDR.  It is written for those who want to understand why M4theM is in the place it is now.  It is a reference for those that might desire to have the truth available to correct misspoken, uninformed opinions of others if encountered.

If you do not wish to read this entirely, please do M4theM the courtesy of not publicly stating your opinion of why you think M4theM is in the place it is today.  Without reading this, your opinion would be uniformed.

If you want the bottom line of our plans without the extra info, scroll down until you see the underlined heading; Where are we now?  Please read on for those interested in a few pages of deeper insight about the company.

Confusion causes misunderstanding.  A misunderstanding causes ill will, even among the best of friends.

Information minimizes confusion and eliminates misunderstanding.  We feel we owe it to all the people who have supported M4theM over the last four years to ensure you have direct access to, as they say, the straight scoop, the actual direct information.

 M4theM is not a club.

It did not start as, did not grow from, and never has been a “club.”  M4theM started as and remains a for-profit venture of Rob and Amber Bolling. 

From the inception of M4theM, only modest profits were ever expected or desired, but the business plan was developed to where eventually, a profit was expected.

While we knew startup costs and infrastructure investments would be years in fully recovering, however, from the beginning, the business model had each event supporting itself and at least making a slight excess so that money could be used to procure other infrastructure that needed to grow around the events (Barrels, tires, trucks, trailer, timing systems, etc.) until a few years down the road, the majority of the required structure would be in place, and real profits could be realized above operating expenses.  Still, per event, profits to be reinvested into the business were feasible according to the business plan.  Growth would fund itself; ongoing owner capital infusions should not be necessary. 

Neither Amber nor I needed or wanted a mere hobby involving motorsports; I already work 26 weekends a year for the FAA, taking another dozen weekends away from our family to do M4theM was so that I could eventually replace the FAA job within a few years and free up time for she and I to spend together and with our kids and grandkids.  We were married at 18 and 20 and had our first child roughly a month before our first anniversary. 

We spent the next 30 years raising kids and said, “we’ll be in our late 40s when they are grown, then we will live the life we missed”.  Instead, in my mid-40s, I found myself working nights and weekends with the FAA while Amber worked 9-5, and it turned out we ended up having less free time together.   M4theM offered an opportunity to forge our own path where we made our own choices.

In short, we were ready to sacrifice and only have 13-14 weekends a year free for a few years so that we could end up with 40 free weekends by not having to work every other weekend with the FAA job.

We looked forward to setting aside a dozen or so weekends to work with good friends to do M4theM and bring many people enjoyment as we pursued our modest little business.

So why do motorsports?  Why not a food truck?  Cleaning business? Hauling business?

Because I have a passion for motorsports and a passion for seeing people grow and enjoy themselves.

I envisioned M4theM as a business whose product was supplying a missing need in the motorsports community.  We wanted to create a middle step in motorsports accessible to as many people as possible.  People like myself, lower-middle-class people who can’t afford a $40,000 track toy to drive at 15-20 track days a year and the support that has to accompany such. 

I wanted to create something the average guy with a $5k Miata (that has to save a year to install a rollbar and even then could only afford one or two track days a year if they were lucky) could do to be ready once that rollbar was installed.

I also wanted a place where, even though the driver drove to the track with four tires and wheels stacked around them, a Duralast mini-jack and a Harbor Freight impact drill laying on the ground as they changed out to track tires, they were just as valuable a part of the event as the person with the $50,000 race-prepped import that rolled to the event in a stacker pulled by a $100,000 dually.

A place where women drivers could feel real support and respect for their chosen hobby.

A place where color, creed, and orientation were not even considered because everyone was simply seen as a valuable individual. 

A driver.

I also wanted to build something that would get the new drivers started on the proper safety and growth path in motorsports, not just promote them because they had been there enough times or had jumped through an instructor’s line and braking points hoops until they were considered to be a better driver. 

No, I wanted to teach people that track awareness, scanning, reading traffic, and communicating with the car to not overdrive; these are what HPDE success is all about, not the perfect line and pure speed as the barometer of skill.  The ideal line and speed are only successfully built on the initial awareness.  Ultimately, those fundamentals are the same building blocks that actual successful racing is built on.

We believed we saw a business model to do these things in a way that modestly rewarded us for our efforts.

So, if you ever understood this to be a “break-even” club like an SCCA group, or a group of hobbyists shouldering the costs together, maybe understanding the reality of the actual structure will help you understand why we are where we are now.

The Business Model

When the concept of Motorsport 4the Masses and the SCDE event format were formed, it was believed there was a market for a “step between” Autocross and Track Days.  Once SCDE was established, we intended to move into competitions (HPCC) and on to “Track Days.”  All these things were in the plan before our first event was held in 2019.  We started doing events with both concepts in 2021 and 2022 with our Rockingham Roval efforts and our one lone HPCC we managed a few weeks ago in May.  The timeline was interrupted by my mistakes and a big part of where we are now.

As for the business model, the thought was that if people pay $50-75 to drive 3 to 5 1-minute (at best) runs in Autocross; surely they would pay $110-130 for ten times the seat time, no working and only have to invest ½ a day to get 40 minutes of track time.  It was also so folks that were not ready to commit to the full car prep of track days could try out a track day on a smaller scale at ½ or less price of a Track day and a minimum of car prep (no rollbars needed in convertibles, beefier brake pads and fluid and you were ready to go). 

SCDE was to be a place where the money commitment was not as high as a track day, a proper middle ground to learn how to be a solid track driver with good habits and safety being the first things learned.

That we achieved, for those that participated, it was exactly what we envisioned, the perfect middle ground between AutoX and Track Days.  If you drove the way we tried to convince you to, it was not hard on equipment, and many that tried our recommendations found they got faster and saved tires/brakes.  (Austin Timberlake, you are our poster child, you are the man!)

While we hit that mark well, we made some missteps along the way and learned a lot.  Below I list the lessons.

1.  We did not start the competition efforts soon enough

I knew SCDE would be a great program that people would enjoy a lot, but unless there was a reason for participants to continue to attend (like practice for competitions), people would reach a “been there, done that” point with just-for-fun laps. 

I knew before we started we needed that competition element to keep people interested, and I failed to leverage it soon enough.  There were lots of factors, dwindling crowds, timing systems with issues from the beginning, no money to buy a turn-key timing system, and the biggest mistake, misreading what we thought would be an opportunity to ease our financial hardships, CARBS spectator events.

2.  I misread the viability of Vintage stock car events. 

While there are more aggravating factors than I will list here, the long and the short is, based on an overwhelming and enthusiastic initial response, we were led to believe there was a market for “oval track days” for people that owned former stock cars that lacked the opportunity to drive them on oval tracks. 

At the car show we managed in November 2021, we watched hundreds of spectators spend the entire day hanging out to talk to the drivers and crews and watch the old cars drive around Rockingham.  That led us to believe there was a spectator element that could be tapped into as well. 

Due to growing car counts of stock cars at each 2021 event where we made oval track time available, culminating in the November car show, we went forward with the plans for a Living History-style spectator event series. We spent a LOT of money and effort on CARBS.

We were going to leverage those hundreds of fans at 4 or 5 events throughout the year to ensure the cash flow needed to guarantee the sports car events could always happen regardless of turnout.

When it came time actually to do CARBS events, the 20+ cars that had verbally committed to the April CARBS event at the March open house became only four cars, through the efforts of those four reaching out to their peers and, in some cases paying others way in, we managed six vehicles.  To those Stock Car owners that did participate in April, I thank you.  You are standup guys.

In reality, only a few drivers were interested in what we offered. The others either had their fill the first few opportunities we had given them or realized they lacked the desire or skills to drive a stock car at speed.  Without drivers, we had nothing to offer spectators; without spectators, we made no money to support the rest of the spring.  It was a mistake; I misread the participant’s desires and discovered that I misjudged their integrity in some cases. 

We lost our shirt on CARBS at a time we could least afford it, a time I should have been putting the money and effort into the HPCC competitions and SCDE prep for 2022.

3.  Our SCDE/HPCC events cannot handle enough participants to attract sponsors.

There simply is no ROI for a sponsor.  Forty-one unique participants and 20 staffers were the most significant event we ever did.  Sixty-one people is not enough to attract a sponsor.  If we sold out an SCDE, it would be 84 Participant sessions.  Even if a sold-out full-size track day is 120, we might be able to get a few $ for that type of event once sellouts were happening, but again, we have gone steadily backward in attendance.

Without solid sponsorship, we could not guarantee events happened unless enough people signed up.  Uncertainty was a part of almost every event.  That is not a very good way to market an event, indecision is deadly to things like that, and it has killed us.

4.  The business plan misread the market. 

What was discovered is that while there was a gap between AutoX and Track Days, the gap was primarily in car prep and seat time.  The economic gap was not as significant a factor as thought.  Either people were willing or able to only commit to $50-75 for Autox, or if they could afford more, they likely could commit enough money to go straight to track days where the excitement of driving on a “real racetrack” could be had.  There were not enough people that fell into the in-between money bracket I thought existed.  We grew in 2020, reinforcing the thought there was a growing market, but we have shrank since that time, slowly and steadily, as people have migrated towards competition and full racecourse track days.  I was wrong in my market assessment.

5.  We are out of money. 

They say the best way to make a small fortune in motorsports is to start with a big one. 

We had no fortune to start with, not even a small one; I should have known better.  We spent every spare cent, often money we did not have.  We have lost so much; there simply is no more.  In early 2019 when we started putting M4them together, we knew our upfront $40-50k we spent would be years in the returning, but I foolishly thought we could break to even on the events until the returns started coming.  We thought a successful program would attract sponsors within a year or two, and we could eventually make a few thousand per event.

That has not been the case.

The following is a timeline of just the Highlights of how M4theM came to be, morphed venues, left venues and twisted, and turned from 2013 till this point.  Skim, or dig as deep as you desire.

June 2013 

Rob and Amber bought a Miata.

Aug 2013

Rob did his first AutoX.

June 2014

Rob and Amber led their first sports car event, a 900-mile road trip.

Rob and Amber organized an AutoX for charity at Bristol, Rob’s first live track design.

2015-2016

We Led more sports car events and two more Bristol events, growing each year.

2017

Rob drove his first Track Day, promoted to intermediate after only two laps by the instructor.  Rob declined.  (I had developed great awareness, track etiquette, and race craft from years of simulation taken seriously, which the instructor did not know about or expect, but I wanted more real seat time before moving up.)

More track days followed, eventually forced to Intermediate.

2018

Rob began driving in Advanced and found that 90% of the advanced drivers knew no more and practiced no better habits than novices; they just had fast cars and had spent enough money that for the event organizer to keep them there, you had to promote them to stroke their egos.  They were primarily unaware, entitled zombies with tunnel vision and ego far exceeding their ability.

Rob decided there had to be a better way.  A safer way.  Rob came up with the SCDE concept.

Early 2019

Tweaked the SCDE concepts, opened the M4theM.com website, and began spreading the word by attending car events.

In November 2019, we did two pilot events, one in Franklin, NC, and one in Winston Salem, NC.  We were encouraged that the two events we did in 2019 almost broke even at a much lower price than we were set to charge in 2020. 

Offseason 2019-2020.  We put together a schedule for 16 events and were ready to go.  We started negotiating with a local dealership that had seen and heard how well received our first two events were and wanted to make us goodwill ambassadors for their brand.  We were days away from signing a sponsorship agreement with them. The sponsorship level we had negotiated would guarantee the insurance and venue rents so we could be confident we could put on every event we had on the schedule in 2020.  We were off and running, all according to plan.

Two days before our meeting to finalize the sponsorship, we heard the words;

“15 days to slow the spread”. 

No sponsor.  For quite a while, no season at all.

In the end, it was good the sponsor did not work out in 2020 as we could not have honored our contract commitments during covid.  Part of the agreement was a lot of onsite events at the dealership, and we would do customer interactions and test drives at our SCDE events.  Covid took away those possibilities.

Oddly enough, 2020 was the best year financially M4theM ever enjoyed, only losing only $10k and making enough from some of the events to continue building infrastructure.  We did our first event in June, and crowds steadily grew all year, a positive sign of steady growth and an understandable and reasonable loss for as crazy a year as 2020 was.

November 2020, Darlington.

We sold 21 AM slots and all 30 PM slots at Darlington for our last event of 2020.  We were working towards a solid participant base to ensure we did not have to worry about losing money on events or canceling due to low turnouts.  The vision was becoming a reality, despite Covid.  In the offseason, there was a lot of good chatter, and the Facebook presence grew with many people saying, “we can’t wait till next season.”

2021, the sky would be the limit, Covid would be a thing of the past, and as word of mouth continued to spread, more and more people would participate.

Or so we thought. 

December 2020-March 2021 Offseason
Having borrowed a trailer to operate out of throughout all of 2020 from a very gracious Nate Wimbrow and having a truck breaking down more than it was running, I went looking for a truck and trailer to buy in prep for the 2021 season.

It was going to cost me $20k for a decent 7.3 Powerstroke truck (the only thing I would consider) and a trailer big enough to hold our growing event supplies and Kart was going to be at least another $12k.

No way I could afford either at the time and with the truck issues and Nate’s trailer now unusable, we were in a bind.

However, when looking for trucks and trailers, I realized I could buy a Semi tractor for ¼ of what a 1996 400,000-mile F-250 Powerstroke would cost.  I also saw I could get old moving van semi-trailers for WAY cheaper than a gooseneck enclosed trailer.  Those we could almost afford.

I bought the Tractor in March, a 1987 Volvo-White with 400K miles on it, super low miles for a semi.  We had no trailer, and I did not have my CDL yet.  But, with events later in the year at further away locations where we would need it most, I had time to find a trailer and get the CDL.  Darlington, Asheboro, and Winston Salem were close enough that the F-350 could limp back and forth for the time being.

March 2021

Our first event was Darlington, and registration had been open for weeks; and with two weeks to go, we only had 13 people signed up.  We put out our first of what seemed like every event of 2021’s “we will have to cancel if we don’t hit 30 signups” notifications.  People responded, and we ended up with 40, but that was still less than the 50+ we expected as our last event of 2020 had 50+, and we assumed growth would continue as it had in 2020.

We had been talking to a Caraway Speedway about doing some roval stuff, and we agreed to do training at the venue to see if it might work out for us to do 4 or 5 events there a season.

So, we hitched up my flat trailer, charged the dead batteries in the F-350, and set out for training at our new potential roval venue.

We had a great training weekend in March and thought we had picked up a fantastic new venue in central NC.  There were some pavement issues, but we were assured mid-April the track would fix them and we could start holding events.  We bought the most prominent billboard ad they offered for $1500 to cement the goodwill and try to draw participants from the spectators at their races.

April 2021

Our second event was Darlington in April; however, with two weeks to go, we had only seven cars registered.  Cancellation #1.  Also, unknown at the time, it was our departure from Darlington for good.

We found out Darlington was so hard on tires people just started to avoid it, especially those competing in AutoX; they could not afford to ruin their competition tires in March.  It might have made a good season finale event when people were ready just to hoon away their old tires, but we will never know.  Canceling the rest of our 2021 events burned the bridge we had built with NASCAR.

May 2021

Then came the season portion, where we implemented our plan to diversify regions.  The design was if we could hit 2 or 3 regions, NC (Caraway/Dixie/Darlington), WNC-TN (Franklin, Bristol), and DMV (Summit Point), we could build a more extensive participant base and spread the events out in the regions so that we had 3-4 offerings a year in each region more spaced out so people could afford it easier and we did not overburden and rely on the same return customers and staffers for all 12-14 events. 

In May, We had a great course and a solid event at Summit Point; the course was long, fun and easy on tires.  We trained enough local staff to cover events there, and while the event lost money, we did have 30 sessions sold and left a buzz in the area about what we did.  A solid foundation to build on, a strategic loss.  One where the next event should grow to 40-50 sessions sold, and we would likely break even.

Unexpectedly, however, the Late May event in Franklin, NC, drew just three registrants.  Cancellation #2!

You may have noticed that there was no Caraway event in April, even though we were told in March that the paving repairs would be ready for a late April event.  In April, we were told it would be mid-May before it was ready.  In May, we were told, “June 12th, I guarantee it will be ready for your event.”

So in early May, our first Caraway event opened up for registration, and we had enough sign-ups to cover expenses.  We had always paid insurance on a per-event basis in 2021; we had to at Darlington and Summit Point because we were forced to use their tracks policy. This would be the first of the local venues to accept our annual insurance policy.

In May, we negotiated an annual policy for ten events.  We were ready for our new local venue of Caraway within an hour or so of Greensboro, Charlotte and Raleigh, finally a venue that could reach a LOT of car folks.

June 2021

Again, another 2021 surprise.  On June 6, less than a week before the Caraway event (the event was scheduled for June the 12th), I called the venue to check in and was told, “the track is not going to be ready for your event.”

W had sold 30+ sessions for that event at that point, had set aside the venue rent, and had used some of that money to help pay the first of 2 installments for the annual insurance as that was the first event that would need it.

I was devastated.  But… as fate would have it, in late May, someone had tagged me in a post about Rockingham Speedway opening back up to automotive events.  I had been trying to contact people there for a couple of years, and I finally did via this person’s tagging me.  On our first phone call, I had set up a deal for us to help them with an event in late June in return for access to the infield road course and consideration towards an October track day.

Upon hearing that Caraway was not going to be ready, I picked up the phone and called Rockingham, and the “Little Rock Saves the Day” event was on the books for the following weekend within minutes.  In one week, we designed, tested, drove back and forth from Rockingham 9 times in 5 days, and had our first event on what is arguably the best SCDE course we have ever enjoyed.

Although we had a few really good events, and Little Rock saved what had been a disaster year, other things continued to fall apart.

July 2021

When it was time for the second Summit Point event, 3 participants and ZERO local staffers signed up.  It made no sense.  Everyone had been enthusiastic and talking about the friend they were bringing to the next one. Cancellation #3!

August 2021

Bristol was a good event, but we gave all proceeds above expenses to Speedway Children’s Charity as they allowed us to use the facilities as a fundraiser for them in hopes of establishing a participant base there for future events where we did a more traditional venue rental for SCDE. The hefty logistics of doing an event that far away, all the unexpected expenses of getting the Semi going just drained us (though we had to spend the money on the semi as there was no way we could have gone back and forth the 5 or 6 times it would have taken to transport everything on the flat trailer with the still ailing F-350.)  Add to the issue snafus with our chalk supplier; emergency runs to tractor supply for lime and other little event expenses piling up barely allowed us even to donate a worthwhile amount to the charity.  Again, a “loss” for the company, but a strategic event to open a new region and introduce our concept to new people.  Acceptable, as it built a base for the future.

Sept-Nov 2021.

We suffered at EVERY event except Little Rock events, with enough people to even afford to put them on.  The Oct 2 Roval event had 18 signups with three weeks to go.  At that point, we were $4,000 short of covering venue rent, insurance, and EMS, not to mention the travel and logistics expenses.  Thankfully, Justin at Rockingham did us a solid and guaranteed we could hold the event by dropping the venue rent. Thankfully, after the “we might have to cancel” posts on Facebook, we ended up with a turnout much closer to what we had hoped for/expected.  It saved our bacon on many built-up expenses and allowed us to survive in 2021.

Franklin Oct event, one week before the event, we had nine people signed up. Several of the first 9 to sign up were regulars, and it was the only event they could make, so they pleaded with us not to cancel. We made a blowout sale for a whole day at $100 and managed to pick up 15 more people that week.  Still, it LOST significant money, but we tried to turn it into a functional loss as we introduced what we do to a few new people and further cemented some regulars. Overall the event was great fun; we did some HPCC chase runs without timing, and everyone was excited about 2022 having HPCCs as part of the schedule.

Like Darlington, though, people did not appear to want to come to Franklin.

December 2021

When 2021 was over, what the data showed us was participation had declined overall instead of growing, but if 9 out of 10 people were saying, “this is the best thing I have done in a car, I can’t wait for the next one,” why was it shrinking?  We realized we had a captive audience in 2020; there was little else to do outside the house due to covid. In 2021, we were fighting against vacations being available again and other motorsports starting back up.

In the final budget tally, we lost $18K.  That was going backward as well.

Offseason 2021-2022

Based on the turnout from late 2021, we started prepping for the CARBS series and planning our SCDE/HPCC schedule. 

In Jan 2022, banking on the April CARBS event bringing in a few extra thousand dollars above expenses, we did an owner’s cash infusion to start the year and make sure we could do the March SCDE on Little Rock. From our household funds, we put $3,500 in the company account.

We honestly were not kidding when we said we could not do events without “X” number of participants.  We assumed we should have been in a better place as soon as the April CARBS event and track day happened.  See learning lesson #3 above, and you understand, even with Rockingham meeting us in the middle of venue rent due to the no-show stock car drivers, opening the HPDE up to two days, we lost instead of making money on the April event. 

October of 2021, we had 45 HPDE drivers at the Roval event.  April of 2022, we had 23.  Something is broken.

Where are we now

The only reason we could even do the few events we have done in 2022 is that we still had pre-paid events left on our insurance from the ten we had bought the previous year in June.  We did not make ANY money in the Mar-May events to cover the 2022-2023 insurance payment due this month, June 2022.

After the last event and regular monthly expenses, the bank account is now at $919.  Since Jan 1, $23,908.93 has gone out of the bank account, and $20,538.23 has come in.   That number does not account for the many times we just paid for things out of our household account like travel expenses and the lunch and staff meals.  Even if we do not do any events, it costs M4theM $400+ a month in vehicle tags, insurance, internet, banking, and support like software for advertising.

I know several of you approached me and said, “I can help; how much is the insurance?”  I appreciate that greatly but as I said to some of you when offered, “I am not going to allow you to put a band-aid on the severed artery.” 

Many of you have given above and beyond throughout our existence.  Staffers provided sponsorship in 2020, and at the start of 2021, another staff member bought new staff shirts for 2021. Several people (staffers and just regular participants at times) sent PayPal or signed up as a participant despite staff being free.  Several folks gave “scholarships” for first-timers to come to try out the program.  Each time that happened, we gained a new participant that loved the program.  Quite a few times, people would have to cancel late and, instead of asking for credits, said, “just keep it towards the business.”

I am thankful and humbled at those forms of support, but it is not something as a business owner I am or should be comfortable relying on long term, especially when the model has shown it is not able to support itself.

We can’t afford to continue like this.  To continue taking occasional help just to limp along would be wrong of me.  Unless a legit sponsor comes out of the woodwork that sees long-term value for their brand in supporting our brand to the tune of the $30-40,000 a year it takes to guarantee all events can happen, we are dead in the water. Indeed, our only hope would be someone in search of a write-off of that $30-40k size that believes in our mission as a place to put it and help something good succeed because there is no ROI in marketing to 50 people at an event.

Since Jan 2019, Amber and I have been -$80k out of pocket for M4theM, which is growing daily.  We had expected to still be out the initial $40-50k invested but not almost double that in further losses and growing.

The model is broken, some due to the economy and covid, I am sure, but primarily due to my miscalculation that there was a sustainable market for what we do.  Yes, there is a market, the events are great, and the culture is fantastic, but none of that can sustain what this kind of program demands in the way of venue fees, insurance, and the support apparatus it requires to be successful.

Although M4theM was always a struggling trainwreck financially, we also had a lot of tangible success.

We created a unique and unforgettable culture.

I set out to create an all-inclusive, casteless culture where the Porsche 911 guy hung out with and respected the Miata guy, or the owner of a brand new Supra became good friends with the early 2000s plasti-dipped Focus guy.  Those things are a reality.  Those things are good and pretty unique in motorsport circles.

We had an incredible culture that puts safety and awareness first.

We were subjected to public alarmism from the beginning. We had vocal public haters that never even observed any of our events that felt it was their duty to decree to the motorsport world that we were the most unsafe motorsport event and organization they had ever “seen”. (though they never saw it)

We executed more passes, drove around more corners and did it all on tighter, narrower tracks than almost any other HPDE-type organization runs on in a year and never had a single car-to-car incident at an SCDE, never had ANY participant strike any fixed object at an SCDE. The only participants with any issues at the higher speed HPDEs on permanent racetracks were Stock Cars, both minor single-car mishaps that only caused easily repairable damage to their cars. 

One staffer spun and backed into a concrete barrier at training in 2021.  He only dented the sheet metal and bumper cover because we ensured the speeds were appropriate to the obstacles; the only injury was to pride. He subsequently became a better driver that realized “no one ever went faster overdriving”.

We planned for safety, we knew that in motorsports, spins and mistakes would be made but we planned for those mistakes to have a minimum consequence, sparing the vehicle as much as possible and putting the most effort into protecting the driver foremost. 

We succeeded.   No one can take that away.

That was it.  Our safety record was impeccable.  No insurance claims filed, no “you wait and see, I’m telling you, tragedy is coming” ever came to pass.  To you, Debbie Downers, go pound sand.  

What I am most pleased with, we created a culture that values individuals.

As far as I know, no female ever felt less respected as a driver or person, no person of any color ever felt ostracized or belittled due to their skin, and no one of any lifestyle ever felt less than welcomed.  Honestly, none of those things ever came into play because it was simply our culture at M4theM to see and treat every participant as a valued individual.  These are the things about M4theM I will hold forever as success.

I cannot thank each and every one of you enough.  We know what we did was one of the most extraordinary motorsport events ever.  Out of over 400 participants, more than anything else, we heard the words, “this is the most fun I have ever had in a car.”  The product was amazing; the economics were the problem.

I know a lot of you saw me run around with my hair on fire, screaming directions, losing my cool; I am not and will never be perfect, but every scream, yell, and frustration you ever witnessed or was a recipient of, was simply my passion for the event to be the best if possibly could be for the participants.

I have been so blessed with the incredible staff with the biggest hearts and deepest pool of talents that has graciously endured my passionate frustrations and barked orders to join me in making the events unforgettable for the participants.  Often, they did not even choose to drive (their payment for volunteering) and said they enjoyed seeing things go well for the participants just as much.

It will be the hardest thing I have ever done to end this crazy ride, but the time has come, and I must face the fact that the economic model is broken and unsustainable.

Motorsport 4the Masses will cease all track-based operations indefinitely as of today, June 18, 2022.

We will keep our state LLC charter, maintain the M4theM.com website and the Facebook page/group, and we will likely continue to host, at the minimum, some meetups and mountain drives as long as there is continued interest in such.

If she passes tech, the core team plans to drag out the M4theM kart and compete in a few hill climbs and maybe some TT events this year.  Our first event is scheduled for July 30-31, Dragon Hillclimb in Robbinsville, NC.

Who knows, maybe the times, covid, and the current inflation/gas woes played a more significant role in the failure of the economic model and the declining attendance than I believe it did.  There may come a day we see the opportunity to begin to host some track events again, but for this moment, there are no plans to do so for the immediate or foreseeable future.

Quite sincerely, Amber and I thank you all for joining us on this beautiful, crazy ride; each of you made the efforts worthwhile, and we hope to remain friends and associates with you all.

Rob & Amber